Over the past 20+ years, I have been one of the most awarded and genuine creative leaders in the country. My business superpower is developing and inspiring great teams to create narratives that consistently position brands for success.

• Sucked the hearts and minds of people into the everyday life drama of Dax Shepard and Kristen Bell utilizing Samsung products.

• Won the Crocs business and re-launched the most hated and beloved brand with pride  in the U.S through social and integrated content strategy.

• Re-introduced Mentos, the quirky European candy, and launched Mentos Pure Fresh Gum in the U.S.

• Revitalized one of America’s oldest brands, Tylenol, through the  Tylenol, Feel Better content platform.

• Created the memorable and award winning IKEA campaign around the election of President Obama.

• Made many a beer drinker proclaim, It’s all about the beer, in the well-awarded and iconic,  It’s All About The Beer campaign for Heineken. 

• Developed the groundbreaking integrated campaign to introduce the U.S to JetBlue airlines.

• Introduced Stride Gum, a new product from Cadbury. Stride became the fastest growing chewing gum in the US with sales ~$100MM in year one.

• Launched and turned TiVo the brand into a verb, Tivo it.  

• Spawned the infamous, “What the hell is ANSKY?” campaign for the New York Yankees sponsorship. The campaign was selected as one of the campaigns of the decade by Adweek.

I’ve been Chief Creative Officer at Publicis, Deutsch, JWT and Periscope as well as holding key creative leadership roles at McKinney and at Goodby, Silverstein & Partners.  I have a down-to-earth collaborative style that has produced  memorable and timeless work for iconic brands like adidas, Microsoft, Nike, Samsung, Target, BMW, Smirnoff,  Heineken, Mentos, Crocs, JetBlue and ambitious brands such as Quickbooks, Great Clips,  Ikea, TiVo, Toro,  Essentia Water and PEMCO insurance. 

I’ve received accolades all along the way including Cannes Lions, One Show Pencils, Clios, Communication Arts, D&AD Pencils, AICP, Webbys,  The Art Directors Club, Addy's,  Crain’s 40 under 40. My work and opinions have been featured by numerous publications including the New York Times, Wall Street Journal, Creativity, Ad Age, AdWeek, Digiday and Wired.

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