ADIDAS
ONLY IN NEW YORK. Adidas bought a ten year sponsorship of the New York Yankee franchise. The Only In New York campaign was designed to endear adidas to the New York Yankee fan. The YANKS guys and the rest of the campaign became an icon of popular culture in New York for years. They marched in the victory parade after winning the Yankees won the World Series and they even became a counterfeit unofficial T-shirt, sold on Canal Street–a true sign you made it to New York pop-culture status.
Campaign / Design / Broadcast / Social / OOH / Print
ANSKY
The introduction to the most fanatic New York Yankee fans ever. The now infamous YANKS guys.
ABANDON MR.S
The YANKS guys forget an integral member.
MAN DOWN!
The YANKS guys need a little help from the “Boss," George Steinbrenner-may he rest in peace.
REST THAT ARM
David Cone, the infamous pitcher for the Yankees was chronically injured until the YANKS guys guaranteed Cone would be game ready.
Throughout New York City images of fanaticism for the Yankees were posted on billboards, bus shelters, guerilla posting, as well as print.
