MINNESOTA LOTTERY

THE BILLION DOLLAR COMMERICAL. The Minnesota Lottery has generously funded the state wildlife organizations to the tune of almost Three Billion Dollars. But people have no idea that the lottery proceeds go to support this endeavor. Lotteries in general get a bad wrap, so doing so much good for the state should be something worth telling. When the contributions topped three billion dollars, it was time to let the whole state know. And, why not celebrate this monumental accomplishment with a Billion-Dollar Commercial. No one has ever made a billion-dollar spot, so that seemed like a really good idea. After initially freaking out at the price tag, viewers soon came to see the point: The Minnesota Lottery does awesome things for Minnesota’s great outdoors. And, no, it did not cost a billion dollars.

Campaign / Design / Broadcast / Social / OOH / Print