PEMCO

A LOT HAPPENS IN A SECOND IN THE NORTHWEST. PEMCO utilized the power of different length social video formats to illustrate to Northwesterners something they all know to be true about life in the Northwest — a lot can go wrong in 3, 2, 1, and, yes, even less than a second. As the Defenders of the Northwest, PEMCO is there to be readily reliable when they're needed most.

Video / SEO / Branding

Thirty, fifteen, and six-second media slots were tailored to the amount of time and speed at which things can go wrong — but as Defenders of the Northwest, PEMCO is ready to turn things around.

The A Lot Can Go Wrong campaign outpaced other creative inventory for estimated ad recall lift rate (9%) on PEMCO's Facebook channel, meaning their audience was most likely to remember these ads. It also achieved over 3 Million post engagements on social channels.