PEMCO

DEFENDER OF YOUR NORTHWEST. Even though PEMCO is a regional insurance provider exclusively serving residents of the Pacific Northwest, they were losing sales to national competitors with no roots in the area. To help regain their territory, we developed a multimedia brand campaign that tapped deep local pride, re-establishing PEMCO as The Defender of Your Northwest. With this new campaign, we aimed to reintroduce PEMCO to its fellow Pacific Northwesterners and reveal the company’s deep understanding and dedication to their possessions, lifestyles and unique corner of the country.

Branding / Campaign / Social / Video / OOH / Website