PEMCO
WE INSURE AMBITION.Building upon the successful launch of the Defenders Of Your Northwest platform for PEMCO Insurance, we uncovered a further truth about the Pacific Northwest lifestyle– ambition. Ambition was a mindset that clearly drove Seattleites, Portlandiers and the surrounding areas in their daily lives. Again, this was an opportunity to differentiate PEMCO from the national competitors who were unaware of what Northwesterners valued. The We Insure Ambition campaign further dimensionalized the company’s deep understanding and dedication to what people cared most about in this unique part of the country.
Video / SEO / Branding
For PEMCO’s individual product offerings, the Ambition Campaign incorporated UGC content with real Northwesterners experiences to demonstrate PEMCO’s understanding of insuring what matters to them.
