INTUIT QUICKBOOKS

NO ONE HOLDS THEMSELVES ACCOUNTABLE LIKE ACCOUNTANTS. QuickBooks makes accounting software for small businesses, and one of the best ways to reach small business owners is through their accountants. These accountants have the trust of their clients, and if they recommend a certain software (say, QuickBooks Online), their clients listen. Unfortunately, Accountants felt like a sales channel rather than a valuable partner. Quickbooks needed to start recognizing the accountants’ integral role and importance to both Quickbooks and the small businesses they serve, celebrating their value and appreciation with a simple question: ​Who's more accountable than accountants?

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