STRIDE GUM

LEAGUE OF LONG LASTING RECORDS. Stride Gum was lost in innovation, trying to create new flavors and styles of Stride Gum without much success due to the fact that they had forgotten why Stride Gum was successful in the first place– the longest lasting gum. Enter Stride Gum 2.0, getting back to the basics and its strength in long lasting flavor. To celebrate the return to the longest lasting gum dominance, Stride took to social media and created the League of Long Lasting Records. Using Facebook, Youtube and a unique content relationship with Recordsetter.com, Stride created a challenge to engage its two million facebook fans and get them setting records and chewing Stride Gum.

Campaign / Broadcast / Social / OOH / Print

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THE STRIDE LONGEST LASTING BANNER AD

This is quite possibly the most effective digital banner ever made. Correction, it is the most effective banner ad ever made. This banner ad came about way before performance marketing even knew what performance marketing meant. Of course the longest lasting gum would have the longest engagement rate with a single banner ad ever–it’s in the DNA. So how long is longest? How about 67 minutes long.