TROLLI
MAKING TINY HANDS INTO A BIG DEAL. The Trolli brand has been built on doing the weirdly awesome. So, to develop a Deadpool 2 collaboration why not bring back his favorite tiny appendage, tiny hand, and make it a candy. To unveil this yummy gummy, a little irony and wit were needed. In an ode to the sexy perfume and underwear ads, Deadpool reveals his succulent new treat in surprising and unexpected new heights.
Campaign / Design / Broadcast / Social / Website / SEO / Experiential
SUMMATION VIDEO
When done right, combining the very distinct voices of two subversive brands can only result in edgy, disruptive hilarity. More than a traditional licensing agreement, Trolli and Deadpool worked together to create a new sour gummy that not only tied into Deadpool 2’s storyline but also perfectly expanded Trolli’s Weirdly Awesome universe.
In the true spirit of Deadpool, Trolli made the conventional “un” by hiding digital Easter eggs that broke every SEO “best practice” by embedding quippy metajokes inside the page’s HTML code of the Trolli Tiny Hands microsite.
