TROLLI SOUR SNEAKS
If the Shoe Fits, Eat It: Trolli Sour Brite Sneaks Inspired by James Harden’s New Sneakers Creating an entirely new candy in the shape of James Harden's latest sneakers wasn't as challenging as it sounds. Trolli saw the potential when the dream collaboration between James Harden, Trolli, and adidas came to life, resulting in Trolli Sour Brite Sneaks—shoe-shaped gummies inspired by the iconic Harden Volume II sneaker. But how do you make an imitation candy sneaker feel authentic? By tapping into the vibrant sneakerhead culture! Trolli Sour Brite Sneaks invite fans of James Harden, sneaker culture, and candy lovers alike to experience their favorite gummy candy in an innovative new way. Whether you’re a Harden fan, a sneaker collector, or a gummy aficionado, these Sour Brite Sneaks are the ultimate fusion of style and sweetness.
Branding / Campaign / Broadcast / Social / Web
Unboxings are an online phenomenon. And no one loves them more than sneaker freaks. So we created a custom Trolli shoebox and sent it to two YouTube sneaker gods. They thought they were reviewing a real sneaker. But this ultra-premium box came with a twist. Inside were 13 smaller boxes with a tiny pair of gummi sneaks hidden in the center. Trolli “trolled” the unboxers and turned a shoebox into an absurdly hilarious social stunt that helped to reinforce the notion that they were weirdly awesome- and could only be copped at 7-Elevens
To gain further street cred, in yet another one-of-a-kind, never-done-before partnership, Trolli teamed up with the most legit source of hard-to-find sneakers on Earth, StockX, to give sneakerheads the chance to own a pair of sneakers so rare, they’re perishable.
Taking another cue from the sneaker universe, Trolli hacked a new Instagram feature to allow fans to customize their own Sour Brite Sneaks and get a chance to win their very own pair of customized Adidas Harden Vol. II’s. It was called “Remix Your Kicks.”
RESULTS
948MM
Media Impressions
9MM
Social Engagements
119 MM
Social Impressions