IKEA
IKEA is a uniquely quirky brand that is naturally adored by all and universally annoying at the same time. Anyone who has assembled IKEA furniture with an IKEA allen wrench can attest to this. What I loved about this brand was using its oddity to communicate very practical product benefits– it’s very Swedish according to a Swede I know.
IKEA EMBRACE CHANGE OBAMA'08
Ikea took full advantage of the inauguration of President Obama by launching a guerilla campaign to embrace change, as in your furniture, in the Washington DC metropolitan area.
IKEA BROOKLYN LAUNCH
Ikea took full advantage of the inauguration of President Obama by launching a guerilla campaign to embrace change, as in your furniture, in the Washington DC metropolitan area.
IKEA RETAIL TV
People have a unique relationship with their IKEA products. In fact, you could say it is a bit of a love affair. So, we brought that insight to life in these comedic narratives.
