THE ZEBRA
THE “KAYAK” OF INSURANCE. The Zebra, aggregates policy options to help people save time and money when searching for insurance. With unaided awareness in the single digits and a staggering 91% of consumers unable to name a single insurance aggregator, their main objective became driving awareness of The Zebra and the category itself.
Branding / Campaign / Broadcast / Social / Web
In addition to driving awareness, the Zebra needed to generate demand for their unique offering. We created a performance marketing campaign that was flexible, agile and adaptable to new messages that still reinforced awareness and conversion.
RESULTS
1.2 B
Media Impressions
103MM
Social Engagements
11%
Conversion rate