BLOOMBERG

SEE WHAT OTHERS MISS. Bloomberg is one of the world’s leading news companies and prides itself on its global coverage and reporting. We discovered that Bloomberg had a unique difference to other news organizations because of its data first beginnings. The company made insightful connections that others did not see. We leveraged this insight to create the provocative campaign, See What Other Miss. The ideas leveraged powerful facts within the data to demonstrate Bloomberg’s unique ability to see connections others miss. We turned the connections into fact driven narratives and developed a unique infographic design to engage people and communicate the human interest in each story- a lot more interesting than a white paper. The content came out weekly and was distributed across all bloomberg properties and contextually relevant programming related to topics featured in videos.

Broadcast / Digital / OOH / AR