MACY’S
MAGIC OF MACY’S Macy's is much more than a retail department store, it's a pop culture icon–that’s the magic of Macy’s. I personally experienced the magic of Macy’s right out of college. My first job was in the executive management program at Macy’s and I was placed in the Herald Square flagship. Here, I came to understand that Macy’s transcended a retail experience and truly was an American icon. I never forgot that experience when I later oversaw the marketing for Macy’s. The work below represents different ways and mediums of how we created iconic moments for Macy’s beyond retail advertising.
Broadcast / Digital / AR
How do you turn Black Friday into a much much bigger pop culture phenomena? J-U-S-T-I-N.
Bringing Augmented Reality to Yes,Virginia for the holiday season
The Macy's Believe platform brings the world of Yes, Virginia to life every holiday season. The Believe-O-Magic appcreated the opportunity for kids and adults to interact with their favorite characters virtually and create a richer experience while participating in the ritual of sending off their Christmas lists to the North Pole.
Macy’s Million Dollar Makeover
A brand reality show that had a major impact on one lucky woman's life and inspired the core Macy’s shopper.
