ANHEUSER-BUSCH

BREWTRUTH.COM Brewtruth.com was designed for Anheuser-Busch to expose the "Real" truth behind the MillerCoors merger. The site was designed with a wink towards gossip rags like the National Enquirer. The topics provided video exposés on the real truth or potential “problems” that might arise from the merger. In these behind-the-scenes style snippets, we see MillerCoors’ new potential product innovations, beer formula changes, and just overall reaction to the merger.

Broadcast / Digital