HALLS
BREATHE BIG. The power of Halls is menthol. For years, it has always talked about what we all already know about menthol-it's cooling. However, we uncovered a truth we heard over and over that Halls had never talked about. The reason people love menthol is that big deep breath you experience after using Halls. And, that was the big insight-it's about breathing. To bring this to life, we illustrated the advantage of breathing big.
Broadcast / Digital / Print
HALLS DEFENSE
Halls defense is designed to give you the vitamins needed to protect you against cold and cough. To illustrate this, we turned the orange Halls drop into an iconic image of protection.
