SMIRNOFF
BE THERE. Smirnoff is a true global brand and the world’s most preferred vodka. It is truly the original vodka brand with a storied history of being culturally relevant around the globe. However, over time the brand lost its global focus and its position as being the brand of originality. To reclaim its rightful place as the original brand of nightlife, we launched a global campaign with a single goal– unite the world’s nightlife in originality. To do this, we created a movement called Be There. Be There was a calling to bring your originality and make extraordinary happen. The campaign put you at the center of the diversity of the world’s nightlife experiences and challenged you to Be There.
Clearly Original, the historical narrative of the most infamous vodka in the world.
Smirnoff has a unique history that is also completely authentic. There were no fake founders or random animals that discovered exotic potatoes. No, Smirnoff’s history is 100% verified. And, as the saying goes, the truth is much stranger than fiction. Surprisingly, the story has never been told and brought to life. So, we did just that in this epic narrative of the clearly original vodka brand.
