MICHELINAS
Reheating a frozen brand with hot moves. Michelina’s is a nation-wide frozen food brand, but faced with declining sales and low brand awareness, they needed to find a way to introduce themselves to a relevant younger demographic in the midst of a global pandemic. Enter TikTok.
/Social/
We then partnered with a choreographer who’d already created viral dances on the platform to reimagine the Macarena for an always-online generation.
The challenge was seeded by a handful of TikTok creators who encouraged their followers to join in on the fun.
RESULTS
16MM
Views
1MM
Engagements
7%
Increase in brand awareness