Schwan’s
HOMEMADE EASY–DELIVERING A FRESH TAKE ON FROZEN DINNERS. Since 1952, Schwan’s has been a national leader in frozen food deliveries. But with an aging customer base and a market saturated with competition, they slowly lost their premier seat at America’s dinner tables. To reclaim a heaping portion of the market, we helped Schwan’s develop a brand position to melt the hearts of on-the-go gourmets who don’t have time to mess around with family mealtime. “Homemade Easy” for Schwan's melted consumers' perceptions about frozen food and helped them reclaim their rightful seat at American dinner tables. How? By showing that there's one surefire answer to life's everyday chaos: Order.
Broadcast / Digital / OOH / Social / Experiential
With Super Bowl 52 being held in Schwan’s hometown, Minneapolis, there was huge potential to increase broad awareness of Schwan’s home delivery on a global scale, as well as the opportunity to “win” Super Bowl Live. We developed an interactive event centered around the world’s biggest trivia game ever (literally) we combined football, food and fun in a way never seen, or even imagined, before— all housed inside Schwan’s signature delivery trucks. The result? An emphatic game-winning touchdown.
