The WORLD’S FASTEST______. Frontier Fiber internet is at least 25X faster than cable. When it comes to speed for uploads and downloads, nothing beats fiber internet. Because of Frontier’s expertise in fast, we decided to celebrate the World’s Fastest ______. Whether it’s dribbling, Rubik’s Cube, Irish dancing or whatever else is fastest, Frontier provided this useless knowledge we all desire to look like experts in front of friends and family. Instead of bashing cable, Frontier on social platforms took the high road and made it a celebration while still clearly defining them as the fastest internet.

REAL GAMERS GET IT. Frontier Fiber internet is at least 25X faster than cable. When it comes to speed for uploads and downloads, nothing beats fiber internet. For most of us, we already think the internet is fast, but to gamers, speed wins. Gamers are notoriously skeptical of advertising and offers, especially around technology. To game gamers interest in Frontier Fiber, we created an authentic social campaign that brought popular games gamers play to life by re-creating scenes in the real world(IRL). The average Joe won’t get it, which is why real gamers do.