MASSACHUSETTS TOURISM

DOUBT THE SMOKE. BRING THE SMOKE. In Boston—and pretty much all of Massachusetts—the Celtics aren’t just a team; they’re a way of life, a part of your DNA. As the chase for that long-awaited 18th championship unfolded, the haters were loud. Critics called the team overrated, saying the hype was bigger than the talent. But guess what? The scoreboard doesn’t lie. Banner #18 is ours, baby! And in true Massachusetts fashion, we didn’t just celebrate—we made sure the doubters felt every bit of it. Enter the legendary “penny smoke.” A cheeky, fiery reminder to everyone who dared doubt this team—or this state: Never bet against the people of Massachusetts. #CelticsPride #18AndCounting

Digital / Social / PR