MENTOS GUM
LONG LAST THE FRESH! How do you launch a new gum from Mentos, the kitschy European brand, in the US? How about demonstrating the long-lasting flavor of new Mentos Pure Fresh Gum in a ridiculous ode to Monty Python. When you're Mentos Gum is still fresh, what's the point in dying?
Broadcast / Digital / Gaming
The Game. Unlike other games where you avoid dangerous objects, the goal here is to get hit by as many as you can. Again, When you're Mentos Gum is still fresh, what's the point in dying?
Intro
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Time based mode: day
Time based mode: night