Failure is Fallacy–The paraphrased words of Alan Watts – Peter Nicholson Trolli THE ZEBRA PEMCO MENTOS SAMSUNG FRONTIER TYLENOL VALVOLINE MINNESOTA LOTTERY ADIDAS HEFTY CROCS INTUIT JETBLUE TARGET ESSENTIA IKEA STRIDE Heineken HALLS SMIRNOFF MACY'S BLOOMBERG LISTERINE BUDWEISER TIVO Schwan's Michelinas